⚠️ Starving campaigns with tiny daily spends keeps them stuck in “learning limited” and stalls momentum.

✅ Fix: Invest enough for 20–30+ conversions per campaign per month. Data is fuel.

⚠️ Clicks alone don’t convert patients. Without a mapped journey, from ad to landing page to booking, it’s guesswork.

✅ Fix: Build a standardised funnel with clear CTAs at each step.

⚠️ Slow, clunky, generic pages kill conversion.

✅ Fix: Mobile-first, fast-loading, with booking front and centre. Add FAQs, reviews, before/afters, and trust signals.

⚠️ If your opening 3 seconds flop, the ad’s over.

✅ Fix: Test multiple angles — pain points, outcomes, objections, proof. Scale what sticks.

⚠️ Stock footage doesn’t build trust. Patients want to see you.

✅ Fix: Put clinicians on screen with short intros, walk-throughs, and FAQs.

⚠️Offers can drive leads, but also dilute your brand if overused.

✅ Fix: Balance promotions with authority content: expertise, tech, outcomes, stories.

⚠️ A static image rarely stops the scroll.

✅ Fix: Prioritise short-form video, keep branding consistent, and design for sound-off viewing.

⚠️ Front desks are busy, and leads freeze fast.

✅ Fix: Use a dedicated follow-up process. Respond in minutes, not hours.

⚠️ Unqualified consults waste time, and missing data means you can’t optimise.

✅ Fix: Pre-screen leads and track the full journey so you can learn from it: lead, appointment, treatment, value.

⚠️ Creative fatigue creeps in fast. If you’re not refreshing, performance dips before you notice.

✅ Fix: New hooks every month, rotate testimonials, refresh offers seasonally, review targeting.

Most ad problems aren’t technical, they’re strategic. The practices winning right now are the ones testing consistently, refining their funnels, and treating marketing as an extension of the patient journey.