Hi! I’m Jordan, one half of Sketch Dental, alongside my partner Daisy. We’re partners in life and business, and we’ve been building the agency together since 2021. But the story started long before that. (We’ve actually been together since we were 18!)

We’ve always had very different working lives. I was deep in the creative agency world, and Daisy focused on client experience and operations. But even though our jobs were miles apart, we were always bouncing ideas off each other. Eventually, those two worlds started to blend.

I jumped into agency life straight out of college, working in branding, advertising and media. I was lucky to land a role at Spark44, Jaguar Land Rover’s global communications agency. That’s where I cut my teeth across everything from digital campaigns and print to UI, UX and strategy. But the part I loved most was the psychology behind it all. What grabs people’s attention. What makes them trust a brand. And how to build that connection with design and messaging that actually sticks.

Daisy, on the other hand, worked as a Territory Manager at Align Technology, the company behind Invisalign. She supported practices across the UK and Ireland, helping them set goals, understand their growth strategies and turn plans into real results. Her role was all about building relationships and getting to know each practice inside and out. She spent her days understanding what was working, what wasn’t and where extra support could make a real difference. That included everything from internal processes to how they were marketing themselves and generating new enquiries.

Then lockdown hit, and suddenly we were both working from the same table every day.

I was talking about brands and campaigns. Daisy was talking about practice challenges and business goals. And somewhere in the middle of it all, something clicked.

We realised our worlds weren’t so far apart after all.
We realised there was a space we could fill.
And we decided to build something together.

That’s where Sketch Dental began.

There was no big launch or outside backing. Just two people, two laptops and a shared belief that dental marketing could be done better.

We started small. A handful of practices. Working evenings and weekends. Doing everything we could to deliver real results for the clients who trusted us first. We’ll always be grateful to them. That energy is still what drives us today.

As we grew, we started seeing the same challenges again and again.

So many practices had been let down by agencies that didn’t understand the dental world.
So many were stuck with templated campaigns that didn’t reflect who they were.
And so many owners were trying to do it all without a clear plan or enough support.

We knew we could do it differently. And we cared enough to make sure we did it properly.

Since we launched, we’ve worked with over 100 practices across the UK and Ireland.

Every single client is unique. That’s why we never use a one-size-fits-all approach. We build everything around each client’s goals, whether that’s growing Invisalign uptake, launching a squat, building a brand or designing a website built to convert.

It’s been an exciting few years. And honestly, we feel like we’re just getting started.

We’ve had lots of honest conversations with practice owners. These are the things we hear the most:

“We’ve been let down before.”
“We’re too busy to figure this stuff out.”
“We want to grow but don’t know where to start.”

That’s exactly where we come in.

Sketch Dental is a partnership – an extension of your team. We bring clarity, creativity and strategy, but we also bring heart. We genuinely care about your practice and your people. Your goals matter to us as much as they matter to you.

From day one, our mission has been simple: To bridge the gap between your practice and its potential. And that’s exactly what we’ve been doing since the very beginning.

If you’re a practice owner who wants to take the pressure off, grow with confidence and feel more in control of your marketing, we’d love to hear from you.

We’ll talk about where you’re at, where you want to go and how we can help you get there.

Thanks for reading our story. We’d love to be part of yours.