One of the key discussions of the day revolved around what marketing really is, how it works, and how it should be measured. Many businesses invest in digital marketing without truly understanding how to track its success. We broke down how to measure growth effectively, ensuring marketing efforts translate into real, measurable results for practices.

We were honoured to be joined by Barry Oulton, whose session on the importance of mindset and talk tracks was a standout moment. Barry emphasised that no amount of leads will matter without the right approach to communication and patient interaction – a crucial reminder that success in digital marketing isn’t just about numbers but about real engagement and conversion.

Another highlight was hearing from Farah Alam from Sherwood Dental, who, along with her partner Ali, has worked with us for over three years. She shared her real-life experiences of the peaks and troughs of owning and growing a practice, highlighting the importance of partnering with the right agency to navigate challenges and sustain long-term growth.

What made this workshop truly special was the diversity of practices in the room – from small startups to well-established clinics, new ventures to decades-old businesses – all united by a common goal: GROWTH! Seeing such a broad range of professionals, each committed to making real changes in their marketing strategy, was inspiring.

The energy in the room made it clear – practices are ready to take action. More than just absorbing information, our attendees were eager to apply their learnings and take control of their digital presence.

Hosting this workshop was an incredible experience, and we can’t wait to see the impact it has on the businesses that joined us. Here’s to making 2025 the year of growth!

What a day! From game-changing marketing insights to expert talks and real success stories, our first-ever Practice Growth Workshop was packed with value. But we’ll let the video do the talking…