3 Tips For Choosing A Dental Marketing Agency
May 14, 2024
Sketch Dental at Birmingham’s Dentistry Show
June 10, 2024
ROI Guide
Sketch Dental’s Guide to Dental Marketing ROI
2-3 minute read
Written by
Edd Evans
ROI Guide
Sketch Dental’s Guide to Dental Marketing ROI
2-3 minute read
Written by
Edd Evans
What is ROI?
Return on Investment (ROI) is a key performance metric that measures the profitability of an investment relative to its cost. In dental marketing, ROI helps practices understand the financial returns generated from their marketing efforts.
ROI Explained
A key indication of a balanced and scalable ROI on your marketing efforts is when the cost typically amounts to 5-10% of the generated revenue.
How is ROI Calculated?
ROI is calculated by dividing the net profit gained from an investment by the total cost of that investment, then multiplying the result by 100 to express it as a percentage.
The formula is: ROI = (Net Profit / Cost of Investment) x 100
Interested in understanding the potential return from your marketing efforts? Try our nifty Dental Marketing ROI Calculator here.
4 Ways to Achieve Positive ROI
Achieving a positive ROI in dental marketing involves several key strategies:
Target the right audience with jaw-dropping content
In the world of dental marketing, content is king. As well as producing high-quality and engaging visuals, it’s also important that the content resonates with your ideal patient.
Utilise cost-effective marketing channels
Leverage digital marketing platforms like social media and email marketing, which often provide higher returns at lower costs.
Continuously analyse performance data
Regularly review marketing metrics to understand what works and what doesn’t, allowing for informed adjustments across advertising campaigns and the conversion journey.
Convert leads with confidence
Many dental practices can generate lots of leads to their offering, but very few can turn prospective patients into loyal customers. This is where our Dental Conversion Specialists come in to enhance your workflow and maximise conversion.
How much to Invest
According to HubSpot, for those operating in the healthcare industry this figure should be around 7% of your monthly turnover.
Cost Per Lead Avg.
Those operating in the dental industry can expect a varied cost per lead (CPL) range depending on the treatment being advertised. We have detailed the averages we have achieved over the last 6 months versus industry averages we can see communicated across the internet.
Try our ROI Calculator Today!
Using our ROI tool, you can quickly score your current marketing ROI or forecast your projected revenue when working with a specialist dental marketing agency like Sketch Dental.
What is ROI?
Return on Investment (ROI) is a key performance metric that measures the profitability of an investment relative to its cost. In dental marketing, ROI helps practices understand the financial returns generated from their marketing efforts.
ROI Explained
A key indication of a balanced and scalable ROI on your marketing efforts is when the cost typically amounts to 5-10% of the generated revenue.
How is ROI Calculated?
ROI is calculated by dividing the net profit gained from an investment by the total cost of that investment, then multiplying the result by 100 to express it as a percentage.
The formula is: ROI = (Net Profit / Cost of Investment) x 100
Interested in understanding the potential return from your marketing efforts? Try our nifty Dental Marketing ROI Calculator here.
4 Ways to Achieve Positive ROI
Achieving a positive ROI in dental marketing involves several key strategies:
Target the right audience with jaw-dropping content
In the world of dental marketing, content is king. As well as producing high-quality and engaging visuals, it’s also important that the content resonates with your ideal patient.
Utilise cost-effective marketing channels
Leverage digital marketing platforms like social media and email marketing, which often provide higher returns at lower costs.
Continuously analyse performance data
Regularly review marketing metrics to understand what works and what doesn’t, allowing for informed adjustments across advertising campaigns and the conversion journey.
Convert leads with confidence
Many dental practices can generate lots of leads to their offering, but very few can turn prospective patients into loyal customers. This is where our Dental Conversion Specialists come in to enhance your workflow and maximise conversion.
How much to Invest
According to HubSpot, for those operating in the healthcare industry this figure should be around 7% of your monthly turnover.
Cost Per Lead Avg.
Those operating in the dental industry can expect a varied cost per lead (CPL) range depending on the treatment being advertised. We have detailed the averages we have achieved over the last 6 months versus industry averages we can see communicated across the internet.
Try our ROI Calculator Today!
Using our ROI tool, you can quickly score your current marketing ROI or forecast your projected revenue when working with a specialist dental marketing agency like Sketch Dental.
Our ROI Guarantee for new clients commits us to generating revenue that at the very least covers the costs of our engagement. including our service fee and advertising spend. A confident commitment that showcases our dedication to your success.
Over the last few years, we’ve worked with a plethora of successful dental practices across the UK and Ireland, who have all enjoyed a positive ROI from their marketing activity and our working partnership. Interested to learn more about how we’ve delivered this? Get in touch today to speak to our expert team.
